Lokavidu Case Study - Photography Business - Business Assignment Help

Assignment Task :

Case Study: Lokavidu is a start-up photography business established in 2018 in the CBD and around Melbourne Victoria, Australia. Lokavidu offers high quality photographic services to primary schools, secondary schools, and dance schools. Lokavidu is co-owned and managed by two business partners Mick Chacko (CEO/CTO) and Lyn Markus (CMO). They have three photo studios in different suburbans, but all the studios are under their overall business vision and management. Each photo studio develops their own client base including local schools and dance schools. Lokavidu has a website to feature their photographic services, a gallery of photos and media news, to provide contact details and an enquiry form, and to interact with their customers. They have a small marketing and sales team to manage the information and interaction through their website and Facebook page. They receive a stable number of orders from local schools. They have a small number of part-time and casual photographers. The service delivery process can be described as follows. Initially, the client contacts Lokavidu to arrange a photographic service for their school. The client is usually asked to fill in an initial enquiry form to provide them with information including school information, specific service request, and contact details. Lokavidu will assign a consultant from their marketing and sales team to work closely with the client to arrange a photographic service, for example in terms of types of photos, for whom, date, time, location, and any specific needs. The consultant will discuss with the client to prepare a service contract and cost the professional photo and video services for special events at primary/secondary schools and dance schools. All photos and video products are stored in the Cloud using the Microsoft (OneDrive) service for business. For primary and secondary school photos and videos, parents will be contacted by the school to advise them how to receive and select the photos/videos and pay for the selected photos or video products. Lokavidu welcomes comments and suggestions from schools and parents.

Lokavidu’s view on the Business Client (School) portal Lokavidu’s business clients are primary schools, secondary schools, and dance schools. Based on sample contract forms and school comments provided to you by the Customer Experience team, you gathered that each client (school) has one business account with them. They would agree on terms and conditions when using Lokavidu’s photography services. Each school is also required to provide their name and contact detail. The Customer Experience team expected that the school will be notified when the photos are ready on the LDCX. The school contact point can log in, select the school photo options for editing and printing, and make payment. Both the Lokavidu CX team and some school comments highlighted to you that privacy is critical, thus Lokavidu can take and store photo for any child, and the school can print, display and keep photos only if they have their parents’ consent to do so.

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