Louis Vuitton Case Study and Marketing Report - Management Assignment Help

Assignment Task

Question 1

Louis Vuitton is one of the most premium and luxury brand offering luxury products from trunks and leather products to ready-to-wear, shoes, wristwatches, ornaments, accoutrements, shades and books (Musa and Noor, 2020). Moreover, the organization is a well-renowned brand name and also one of the leading global fashion houses. Individual boutiques, lease divisions in high-end departmental outlets and digitally operated e-commerce segments are the prime drivers of sales.

Question 2

According to my current skill set, Personal Relation Officer will be the role that will be best suited (Thurlow et al. 2018). Firstly, I have the qualifications required to be eligible for the post and I also have experience with media management, managing public relations and organizing PR campaigns in my last job.

Question 3

It was the time when the suppliers of the brand decided to protest for bringing a price rise. The situation developed a high level of pressure as I was held liable for sorting out the conflicts and providing a favourable solution for the company as well as the brand. A pricing strategy was developed in the favor of both the parties in conflict and further by utilizing my interpersonal and communication skills the same was demonstrated to them.

Question 4

Broadening and advancement of the market and customer base can be accomplished and brought in as a strength for the organization (Cardwell et al. 2017). Interpersonal and communications skills as one of my core strengths make me able to develop relations with the stakeholders and customer base in a more professional manner.

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