Highlights
Assignment Task :
Weighting:
In this assessment you are presented with a fictitious scenario. Based upon the details of the scenario, the assumptions you make and personal research, you will design a supply chain network for a New Zealand company that will optimise transportation costs and customer service levels, and minimise waste and carbon emissions. Role playing as a supply chain consultant, you will write a report in which you will explain and recommend your supply chain design to the CEO of the company.
Scenario
Proctor-Thorsen International Limited (PTIL, known as Pee-Til) is a very successful New Zealand manufacturer of high quality possum fur booties for adults and babies. Designed for indoor use, the booties sell well in New Zealand (NZ) to both locals and tourists, and the company has stable markets overseas, specifically Australia, North America (USA and Canada), and Europe. Representative images of the PTIL product line can be found at the end of this document.
PTIL’s manufacturing facility is based in Masterton. Currently PTIL receives all its possum fur skins from Warm Wearer (WW), which is a tannery specialising in possum fur skins. WW is based in Woodville and is managed by Iva B. Eard. WW has the capacity and supply resource to produce up to 200,000 skins per year, where one skin is required for each adult bootie or a pair of baby booties. WW’s dispatch policy is to courier orders within 10 days of ordering, unless otherwise discussed with the customer.
WW receives all its skins from hunters and trappers and, because possums are considered to be a pest in New Zealand, there is no legal limit. Skins suitable for booties are harvested during the period Jun – Aug, since the possum pelt is thickest during the NZ winter. National demand information for PTIL booties is as follows:
Scenario Assumption
1. There is no intention by PTIL to invest in transportation equipment, so there is no need to consider the cost of investing in trucks, aircraft, rail cars, or ships. PTIL uses third party carriers only;
2. Manufacturing will remain at Masterton in the foreseeable future;
3. PTIL has existing contracts with retailers and so at this stage, has no intention of entering the on-line retail business; and
4. PTIL is responsible for getting its product to the international port of entry overseas, and that the international purchaser will take care of the freight once the product has cleared customs.
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