M6162008: Factors Driving Tourist Behaviour - Titan Travel Part of the Saga Group - Sociology Assignment Help

Assignment Task:

Purpose of this assignment 
On completion of this unit, students will be able to understand the scale and scope of the travel and tourism industry, the determinants of supply and demand, and the current trends affecting and shaping the industry.

Unit Learning Outcomes 
1. Discuss the development of the travel and tourism industry and explain how its different elements combine to provide a tourism experience 
2. Explain the factors driving tourist behaviour 
3. Determine current patterns and key trends in travel and tourism 
4. Investigate the factors affecting the current levels of popularity of different global destinations. 

Scenario and Activity: 
You are working as an assistant marketing and sales manager for a UK based escorted holiday company Titan Travel Part of the Saga Group, with a global collection of holidays which covers all continents, planned itineraries ranging from rail journeys and river cruises to small-group adventures and trips exclusively for solo travellers. 
You have been asked by the marketing and sales manager to organise a training event for 15 new employees joining the marketing and sales department and you will be delivering a keynote presentation and contributing to the publication that will be distributed to all those attending the event. 
Part 1 
For the publication, prepare a magazine article to discuss the history and overview of the travel and tourism industry. Specifically, the magazine article will provide a critical analysis of the development and inter-relationship of the various elements of the global tourism industry including the following: 

• Discussing key milestones in the development of the travel and tourism industry and how they have shaped the travel and tourism industry 
• Identifying the different elements of the travel and tourism industry and explore how they interrelate to create the tourist experience 
• An analysis of the discrete role of each key element of the travel and tourism industry and how the different elements interact to provide a tourism experience 
• Conclude by critically analysing the inter-relationship between the different elements of the travel and tourism industry and demonstrate how a weakness in any one element can impact on the overall tourist experience. 

 
Part 2 
In terms of the keynote presentation, the focus is on tourism trends. The marketing manager would like you to provide a critical evaluation of links between the key drivers of tourism behaviour and the popularity of different tourism destinations and experiences. The presentation will provide insight into different models of motivation and the key drivers of tourism behaviour that have led to current and emerging trends. You should make effective use of relevant and current statistics, and examples from at least 2-5 global destinations to support your arguments. Specifically, the presentation should include the following: 

• A determination of the different factors that affect tourism behaviour 
• An explanation of models of motivation and how they influence the consumer decision-making process
• Assessing the factors underpinning tourist behaviour and evaluate their impact on the decision-making process
• Identifying recent and emerging patterns and trends in the international travel and tourism industry
• An analysis of the recent patterns in international travel and tourism and highlight their significance to the development of the global travel and tourism ? An examination of the factors affecting the popularity of a range of global destinations.  
• An analysis of the factors affecting the popularity of different destinations and assess their level of importance to a destination’s popularity.  
• Conclude by critically evaluating the link between the key drivers of tourist behaviour and the popularity of different tourism destinations and experiences.

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