M065 - Individual Digital Marketing Plan - Marketing Assignment Help

Assignment Task

The focus of this assessment is to make recommendations by building on the main findings from CW1 and the case study “How to Maximize Starbucks’ Influence through Digital Marketing”. Your academic report must include answers to the following:

1. Recommend with justification a digital marketing strategy for the Chinese market?

a) Create a new customer persona for the Chinese market by selecting a key segment,

b) Create appropriate SMART digital objectives. c) Use the RACE strategy Model

d) Critically analyse ALL of the digital marketing tools employed by Starbucks in China, which support improvements proposed for customer acquisition or retention.

e) Recommend how each objective can be monitored and measured in relation to achieving each objective outlined in b.

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