M6X01927: Applied Industrial Placement: Food and Beverage Operations - Management Assignment Help

Assignment Task:

GXP – brand new software introduced last year.. Allows guests to instant message to the front desk. Allows departments to create cases for guest room repairs that are electronically sent to maintenance via transcendent. There is a time allocated to response time included a flashing light on the computer screen when a message is going ‘overdue’ to a guest. How is technology taking over the guest experience? Less personal and heavily reliant on software. How does Marriott compare? Pros/cons of this new era of hotel management.

Social Media – The hotel current situation with regards to Social Media presence. Pros/cons – SWOT – Guest Service experience with utilising Facebook and how the hotel addresses their online guest experience presence (trip advisor etc)

GSS – Guest Satisfaction Survey – what is it and what the drivers – i.e. Overall Satisfaction are; Intent to recommend; Guest Room Cleanliness. How do they identify problems and action them for resolution. How is the platform being utilised to match the desired service and satisfaction result.

Meetings / Events – what are the meeting room and social packages for guests. How do they compare to the competition? What is Memories made by Marriott? Is the American culture of sales staff being ‘memory makers’ effective in their conversion of leads to definite pieces of business. 

Hotel Outsourcing – Evaluating the service levels; staffing and communication required of third party contracts.

The Art of Hosting – explore what this means and how this process works – Make Personal Connections; Respond to Cues and Make it Brilliant- drives service satisfaction. How is this Marriott Brand Standard being actioned at the property? 10/10 and communication between departments to make memorable stays for guests.

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