Internal Code: 1AIAEG
Code: MAC2USM
Assignment Task: MAC2USM
How to conduct a social media analysis
How to write a report
What is the strategy?
What are the tactics?
Examples of social media analysis reports.
How to pitch to a client.
Tips for a good oral presentation to a client.
Assessment 3: Social media analysis and strategy - MAC2USM
For this task, you are required to prepare a professional report for your client. The scenario is the client has asked you to conduct a social media analysis/audit and make recommendaBons to improve their social media. You will be given a client in the next two weeks. This is a group effort and you should sign up your group on the LMS.
You will be assessed on: MAC2USM
- Quality of research and analysis.
- The strategy developed.
- Professional presentation.
- The professionalism of your material, including writing and layout.
- Originality and creativity of your material.
- Appropriateness of your material to the client’s campaign goals.
- The appropriateness of your recommendations.
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