Magazine Article: Film Tourism- Marketing Philosophy & Concept- Research Report Assignment Help

Internal Code: TV416

Research Report Assignment Help:

Task: Film Tourism 1. Research Problem Statement The key reason for writing the magazine article is to identify the potentials reason and benefits, which are drawn from film tourism. As it has been seen in the recent year that film tourism is use as one of the marketing techniques by the destination marketing organizations or the tourism department of different countries. Film tourism can be explained as creating or building brand awareness and to motivate people to visit the places as shown in movies or television serials. Through this process, the people can be connected directly to their emotional level, which allows them to have a positive image and enough motivation to visualise and see the place in real. As such a technique involves marketing concepts such as brand image, brand awareness, brand equity, strategic destination marketing, influencing decision making process of people while considering or choosing a travel destination, thus it is a very vital concept for marketing people. To achieve the objective different published articles and findings will be analysed and the information collected from them will be critically analysed to create a magazine article. Such an article will help the readers to understand the concept behind film tourism, which they can use or implement to boast the tourism sector. 2. Key Themes of Literature The research themes for these articles will be brand image; brand awareness; brand equity and the influence marketing can have in improving the chances or odds of a positive outcome of a decision. Out of the all mega concepts, in this article focus and more emphasis will be given on total product concept. As film tourism includes various of product considerations such as product positioning, strategic directions, product mix, customer involvement, value propositions, decision type, components etc. thus all these various concepts and other related considerations will be discussed in details in relation to film tourism. Also to narrow down the content, example of a specific country or place will be used to provide more direct and illustrative information for the readers. 3. Future Significance of the research The core value or the significance of this article will be to help the readers, those can be planners or decision makers working at destination marketing organizations or the tourism department to create and develop a better marketing strategy to improve the tourism sector and business as a whole. The theory and the concepts will be discussed in details through real life illustrations, that can provide them an in depth knowledge and idea of the concept of film tourism. On than this, such organizations can do gap analysis as well on the basis of best practices processes with their internal practices and thus they can improve their marketing techniques and style to enhance their business and scale of tourism.

1.     Complete task 3 using:

a.     Research proposal on FILM Tourism attached

b.     7 journal articles included and

c.      Include about 5 or 7 more new relevant journal articles.

2.     7 pages including end-text references and embedded images.

3.   The philosophy, the theory, and the application of a marketing philosophy and the marketing concepts.