MAKT5112,d,w: Introduction to Marketing Theory and Practice - Management Assignment Help

Assignment Task:

Task:

Question 1 (Marks: 10)
Below is a list of descriptions and/or elements of a concept. Read each description carefully and identify the concept. Your answer should include only the correct word or concept.

Q.1.1 A term that refers to the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that satisfy individual and organisational goals.

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Q.1.2 A term that describes the activities used to transfer the market offering to the buyer. Activities include primary, auxiliary and exchange activities.

(2)

Q.1.3 The focus of this term is to identify core customers; establish relationships with these customers; maintain and enhance those relationships; and, if and when necessary, terminate those relationships so that the objectives of all parties involved are met.

(2)

Q.1.4 This exists when there are relatively few businesses marketing a particular product and it controls much of its supply.

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Q.1.5 It is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments in order to reveal tactical or strategic opportunities, threats, strengths and weaknesses and determine how these may influence the business’s current and future plans.

(2)

Question 2 (Marks: 15)
Answer the following questions in your answer booklet.

Q.2.1 Abraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.

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Q.2.2 In your own words, briefly discuss the four criteria used to select target markets. In your answer, include the importance of the criteria to the marketers.

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