Maldives Strategic Communication Business Environment Assignment

Assignment Task

In the context of Maldives you are required to select an organization of your choice and conduct an in depth study on the subject “Public relations as a strategic communication process” and based on the information obtained by conducting interview sessions and through questionnaires you are required to prepare a report.

Your area of study should focus on the following areas.

a) Explain how the company values its public relations in its competitive business environment? 

b) Identify the strategies applied by the company to conduct effective and efficient communication flow with internal and external stakeholders of the company? 

c) Identify how the company aligns its mission and vision statements with its public relations goals and objectives?

d) State the corporate values, corporate image and brand identity of the chosen company? 

e) Explain how the Functional perspective on PR is practiced and followed within the company? 

f) Explain how the identified corporate values and image of the company are important and why the functional perspectives on PR that are being followed will help the company.

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