MALE8411 - Management and Leadership - Essay Writing Assignment Help

Assignment Task:

MALE8411: Essay Writing Assignment Help

The following document contains six essay questions that you need to prepare for the Management and Leadership (MALE8411/p) examination. You will not know which
three questions will form part of the examination, so you need to prepare all six essay questions. It is recommended that you make use of the marking rubric supplied at the end of each question to guide your preparation, as these are the criteria you will be assessed on. Thus, the marking rubric assesses your overall understanding of the
topic provided. Each essay must include an introduction, body and conclusion. The focus of these questions is to determine whether you are able to apply the given theory
to a case or scenario as well as synthesising the content into a meaningful and clear argument. For the exam, references and word count will not be included in the marking
scheme.

Make use of the recommended articles when formulating the answers as the questions might cover some of that material that relates to the textbook as well. Also, make sure that you understand the question and answer it accordingly. Please note that the mark allocation is lower than in the assignment, however this does not mean you should write less. The marking rubric is designed to review your overall understanding, interpretation, analysis, evaluation, synthesis and conclusions of the statement or
case/ scenario. Ensure that your argument is clear and has a logical flow.

Question 1 
Edcon chooses to stick with old store format in modern retail world

Palesa Vuyolwethu Tshandu (25 July 2018) Edcon is betting its future on an old department store format that is under pressure worldwide. The struggling retailer, which has a large debt burden and has increasingly been losing market share to international retailers such as H&M and Zara, is going back to basics as it prepares itself
for the biggest battle in its history.

"I don’t know if they will survive. Edgars will continue to lose market share and there is a reasonable chance that they will follow the same route as Stuttafords," says Alec Abraham, a senior equity analyst at Sasfin. "Part of that process of trying to get rid of that is getting rid of Topshop; the consolidation of Red Square and Boardmans into Edgars is part of trying to find its relevance. The department store format doesn’t seem to fit into the modern world." Mike Elliott, CEO of Edgars, says that in order to change brand perceptions, Edgars will have to change its marketing approach to revitalise the brand and regain fashion credibility. "A revitalised in-store experience will also centre on elevating store windows with a focus on displaying private brands and enhance story-telling with co-ordinated looks," Elliot says. "Revised store layouts and product adjacencies facilitate the creation of strong category statements and have been captured in the design of Edgars’ Store of the Future that will form the basis of the new Fourways store to be completed in April 2019."

Edcon also hopes that Edgars will be re-established as the anchor tenant of premium shopping centres. "In this endeavour, Edgars will be rebranding and relaunching the Boardmans and Red Square businesses as Edgars Home and Edgars Beauty, respectively. "Edgars will provide the optimal customer experience through continued incorporation of our customers’ feedback into our value proposition," he says. This will result in the closure of the standalone Boardmans and Red Square stores, which will be consolidated in-store.

Instructions:
Critically comment on Mike Elliott’s role as strategic leader, in particular in bringing about organisational change at Edgars, given the context in which department stores have to conduct business.

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