MAN132 - Performance And Management Issues - Ethics Policy & Grade Marking - Uber Case Study - Management Assignment Help

Assignment Task -

You have been asked to write a formal management report that critically analyses and evaluates the  management of people, finance, operations and marketing of the organisation in the case study below.

The Case Study: Uber

In recent years, a concept known as the sharing economy has taken the market by storm, giving rise to a  number of truly revolutionary businesses. While a number of companies have cashed in on this trend, the  sharing economy's undisputed king is Uber as a ride-sharing company that empowers anyone to start  earning money with their vehicle and enables those needing a lift to quickly and affordable to find a  ride. The amount of success Uber has been able to achieve in their short history is remarkable. 

Ubers disruptive technology, explosive growth, and constant controversy make it one of the most fascinating companies to emerge over the past decade. The almost ten year old company soon grew to  become the highest valued private start up company in the world. 

By 2016 from its inception in 2009, Uber operated in 300 cities across 6 continents, and in 2016 Uber  grossed 20 billion dollars. Uber actually lost 2.8 billion dollars on that 2016 gross, showing just how  committed the company is to continuing to push the envelope and develop new services and technologies  that will revolutionise the transportation industry. Uber has continued to diversify. In August 2014, Uber  launched Uber Eats, a food delivery service. Uber Eats market share grew from 3% to 24% in 2018. Other  less well known subsidiaries include Uber Freight, Uber Health, Uber Business and JUMP Bikes. 

Despite Ubers successes, the company has also attracted some negative attention and been associated  with some controversies with regard to leadership and management within the company, intellectual  property lawsuits, the rights of drivers and accidents involving driverless cars. Uber has also learnt the  importance of good financial management to minimise infrastructure costs, using appropriate incentives  to attract workers and to keep their operations simply and streamlined.

Learning Outcomes:

This assessment will enable students to demonstrate in full or in part the learning outcomes  identified in the Module descriptors.

Ethics Policy 

The work being carried out by students must be in compliance with the Ethics Policy. Where there is an  ethical issue, as specified within the Ethics Policy, then students will need an ethics release or an ethical  approval prior to the start of the project.

Grade marking 

The University uses a letter grade scale for the marking of assessments. Unless students have been  specifically informed otherwise their marked assignment will be awarded a letter grade. More detailed  information on grade marking and the grade scale can be found on the portal and in the Student Handbook.

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