MAN301- Strategic Management With Coles & Woolworths - Report Writing - Management Assignment Help

Assignment Task:

The Task

1. This is an individual task.

2. This assessment activity relates to the topics covered in the Strategic Management Inputs in the unit (Weeks 1-3). Students will be provided initial information on an industry and a company or companies in that industry. Students will for the selected company students will prepare a report covering

   1. The external(general)  environment of the industry

   2. The industry competitive environment, and competitor analysis

   3. The internal environment of the selected firm: resources, capabilities, and core competencies

3. The industry sector chosen for this semester is the Australian Supermarket and Grocery Industry. The company chosen is Woolworths Supermarkets, which is one of the businesses in the Woolworths Group (Australia)

4.  Note that the two major players in this industry- Coles and Woolworths- have gone through significant restructuring, and have been impacted by Covid. So it is important to focus on the current situation in your analysis (2020-21 financial year, which Woolworths calls FY21)

5. While the three questions each deal with key aspects of the strategic context. It is important that the report has a cohesive structure and line of argument. As such addition to marks awarded for each question, there are also marks awarded for the executive summary, introduction, and conclusion, linking the report together. 

6. Full referencing in line with Stotts College/ Acknowledge Education requirements is needed. Note that there is no minimum number of academic references required, and it is acceptable to rely on the theories, frameworks and models used in the textbook. However, all academic sources (including the textbook) and all business, government and professional sources need to be referenced

7. This is a short report. It will not be possible to provide a comprehensive analysis of all aspects of the strategic context within the word limit. It is important that in your introduction you have a statement of purpose that outlines the focus & structure of your report.

8. In answering the questions, students should focus on what they consider to be the key aspects of the strategic context issues they are addressing, rather than providing comprehensive coverage of all aspects.

9. The report structure outlined in the next section of this guide should be followed.

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