Highlights
Task:
1. Executive summary
Vision statement:
[Explain the Vision statement that your company is based on]
Problem identified and proposed solution:
[Explain the business problem you have identified and what is the proposed products/services are you selling that will solve this problem?]
Business location:
[Describe where the business will be based? Which country, city or town?]
Investment required:
[How much money are you looking for from the investors and what percentage of the company are you offering in exchange?]
2. S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]
Strengths Weaknesses
Opportunities Threats
3. Products /services
The Product
Products/services: [Explain in detail what products/services are you selling? What is the anticipated demand for your products/services?]
Market position: [Where do your products/services fit in the market? Are they high cost, high quality and low volume or low cost high volume? How does this compare to your competitors?]
Unique selling proposition: [How will your products/services succeed in the market where others may have failed? What gives your products/services the edge? This must tie up with your Business Canvas Model]
Pricing strategy: [Do you have a particular pricing strategy (lowest price or premium price)? Why have you chosen this strategy?]
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
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