MAN302: Strategic Management & Report Writing - Management Assignment Help

Assignment Task:

Task:

Your task
You are required to draft a proposal for a new strategic direction for a business that you have chosen to analyse in the first assessment.
Assessment Description.
In this individual assignment, you have the opportunity to recognise the difference between strategy development at each of the business, corporate and global levels and develop a business strategy based on comprehensive business analysis.

Assessment Instructions
Imagine that you are a management consultant who has been hired to assess an existing company’s strategy and recommend a new strategic direction. You are to focus on the same business you analysed in Assessment 1 and draft a proposal that seeks to persuade the business owners of the merits of a new strategic direction.
In preparing this proposal, you must include the following:
• A brief factual description of the business– offerings, size, location, years of operation etc.
• A brief analysis of the existing strategy of the business drawing on the frameworks discussed through the course, including as many of the below that are relevant to your chosen business
o Business-level strategy
o Business Model
o Corporate level strategy/opportunities (of your business’ group or parent)
o International level strategy/opportunities
• A clear proposal for a change in strategy
o (A change in strategy is more than just an idea for a new offering or marketing idea: it involves a substantive change to at least one of the elements analysed above).
• Reassurance that the proposal is a realistic and achievable together with the identification of the key issues for implementation.

Assessment Information

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You are also required to use at least 6 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Wikipedia and other ‘popular’ sites are not to be used.

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