MAN303 - Entrepreneurship and Innovation - Business Plan and Pitch - Management Assignment Help

Assignment Task:

MAN303: Entrepreneurship and Innovation  Management Assignment Help

Michael: Welcome, Alecia and Andrew, and thank you both for coming. Today I want to discuss a new game for Spirited Games Pty Ltd. I propose we investigate
doing a capital raise of $250,000 which will assist in funding our first Virtual Reality Football (soccer) Mobile Application Game. Aside from still coming up with the name for the game, is there anything that either of you wish to say at the outset before we begin our discussion?

Alecia: Thanks Michael. As a former partner for KPMG where I advised tech-based businesses for seven years, I cannot recall seeing an opportunity as promising
as this. I think this is an excellent opportunity to position this company to enjoy the lucrative gaming market. Mobile gaming continues to rise with the market
value expected to reach around 74.4 billion in 2019. The eSports market is also on the rise and is expected to reach USD 2,174.8 million by 2023, at a CAGR of
18.61% between 2018 and 2023.

Michael: Excellent points. Can I ask you Andrew why you believe this opportunity has so much promise?

Andrew: Thanks Michael. I agree with Alecia. Being a former professional athlete and coach in football and previous board member of FIFA, I’ve seen the sport gain
serious interest internationally for both men and women. According to Nielsen’s World Football Report, soccer is the world’s most popular sport and still
growing. To make a VR game in the sport would be cutting-edge and I believe connect more people to the sport.

Michael: That all sounds promising. We will need to have more market research for the pitch and business plan if we are to secure the funding. Andrew, will you be
able to assist on that?

Andrew: Sure.

Alecia: And I’d like to add that if we commit to providing cutting edge gaming solutions and opportunities in niche markets at competitive prices to our customers and
even B2B client, we will be able to capture a good share of the market.

Michael: Excellent points. Can I ask you Andrew why you believe this opportunity has so much promise?

Andrew: Thanks Michael. I agree with Alecia. Being a former professional athlete and coach in football and previous board member of FIFA, I’ve seen the sport gain serious interest internationally for both men and women. According to Nielsen’s World Football Report, soccer is the world’s most popular sport and still
growing. To make a VR game in the sport would be cutting-edge and I believe connect more people to the sport.

Michael: That all sounds promising. We will need to have more market research for the pitch and business plan if we are to secure the funding. Andrew, will you be
able to assist on that?

Andrew: Sure.

Alecia: And I’d like to add that if we commit to providing cutting edge gaming solutions and opportunities in niche markets at competitive prices to our customers and
even B2B client, we will be able to capture a good share of the market.

Michael: Sounds good. What about our projections, Andrew?

Andrew: The first year we believe our revenue will stay the same through our current consulting at approximately $350,000. The second year I see that we could get
about $500k in gaming sales through aggressive marketing as well as 30% increase in our consulting income. The third year I see a 50% increase in
overall revenue from both our gaming sales and consulting.

Michael: Well this all sounds like enough information to formulate a business plan and a pitch to investors. Let’s aim to have a draft business plan by next week and
then having another meeting.

Alecia: Thank you, Michael.

Andrew: Thank you, Michael.

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