MAN304: Issues in International Business - Strategy Formulation Report Assessment Answer

Subject Code: MAN304 Internal Code: 1AGEBB Assessment Description The purpose of this individual international study analysis is to interpret the impact of the trade investment environment, and the political and cultural issues that affect international business for destination countries. It also aims to identify possible strategies that firms can adopt when considering engaging with international markets. To complete this assignment you will need to use the firm you selected in assignment

1.  This report is a summary of the strategy that you propose the firm adopts in the country that you selected in assignment
2. The strategy needs to be developed so that it gives the firm and its product the greatest chance of success in the international destination that you chose. The strategy requires the following: That you conduct in-depth research into the country that you have selected and collected information about the following factors. Summarise each factor using a heading and then develop a risk table using the sample provided in this assessment to rank the risks facing your business in the destination country. The factors that you will need to research and summarise are:

• Recent news about the country you selected with regard to its trade and investment friendliness
• International relations between the home country of your firm and the destination country
• Trade barriers that the destination country or your firm’s home country impose on one another (this can be found in news articles, online searches or academic content)
• The strength of the banking system in the destination country and whether its banks have international relations with banks in the home country

5. Local (host country) PESTEL factors 6. Other emerging factors that you consider might be important such as internal conflict, changes to market conditions or the experiences of firms who have gone to that country before. Assessment Information COMMONWEALTH OF AUSTRALIA  This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider. 7. The top 5 risks that you believe your firm may face in that country based on your analysis. Use a table similar to the one below to summarise your risks. 8. Finally, you are required to recommend one of the following strategies as a possible entry point for the firm: a. Enter the country directly (using the firm’s own operations by starting a branch in that country); or b. Partner with a firm in the destination country to enter that market.

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