MAN5901: Michael Porter’s Strategic Model-Report Writing Assignment

Internal Code: MAS379

Report Writing Assignment:

Question: TASK 1:Adapted from Chapter 1: Analyze and Decide Question 20.Visit YouTube.com and search for two videos: one on Michael Porter’s strategic model and one on his competitive forces model. For each video, report what you learned. (Specify the complete URL, video title, who uploaded the video and the date, video length, and number of views). Do you think these models are important tools in today’s business environment? Explain with appropriate supporting arguments and references. TASK 2:Adapted from Chapter 3: Analyze and Decide Question 2 (Visit the Microsoft SQL Server website at Microsoft/com/SQLserver Click the Cloud Platform tab and search for customer stories. a. Filter the stories by selecting Business intelligence and Data Discovery. b. Choose five different companies and summarise each company’s business problems or challenges and why it selected a particular solution. c. What were the benefits of the BI solution? d. Provide a brief summary of another company that could offer the same type of solutions. (Note: make sure to include company names and appropriate references). TASK 3:Adapted from Chapter 5: Analyze and Decide Questions 1 & 2 .Is the investment in cybersecurity a strategic or compliance issue? a. When are a company’s security measures sufficient to comply with its obligations? b. Is it necessary for an organisation to encrypt all of its electronic records?Explain - supporting your answer with relevant research and evidence. Task 4:Adapted from Chapter 6: Critical Thinking question 12 (p215) and Explore question 5. 1. The ultimate goal of Google, Bing, and other consumer search engines is to provide users with search listings that contain useful information on the topic of their search. What recommendations would you make to a website owner with regard to website content that will improve its rank on search result listings over time? 2. Pretend you are an SEO consultant for a local business or not-for-profit organization. Visit the  organization’s website to familiarize yourself with the brand, mission, products, services, and so on. a. Prepare a brief summary of the organization (include company name, URL and date visited). b. Next, make a list of keywords or phrases that you think should be used to optimize the site for search engines. Rank-order the list based on how frequently you think the words are used in searches. c. Finally, go to google.com/trends/explore and enter your keywords or phrases, creating a graph that illustrates how often they have been used in search queries. Based on what you learn, what keywords or phrases would you recommend the organization use to optimize its site? d. Can SEO be used in “unethical” ways? Task 5:Case 7.2: Business Case: Social Customer Service