MAN601: Introduction to Marketing- Macro & Micro Forces- Report Writing Assignment

Internal Code: 1GIIF

Report Writing Assignment:

Task: You are required to demonstrate your understanding of the most significant macro and micro forces that are likely to affect (positively or negatively) a business (business of your choice) in the tourism, hospitality or events industries. You are also required to develop your point of view and make informed marketing judgement to improve the performance of the chosen business (minimum of four marketing recommendations; two for identified macro impacts, and two identified for micro impacts).