MAN7AIM - Principles of Marketing - Marketing Manager Case Study - Marketing Report Writing Assignment Help

Assignment Task:

MAN7AIM: Principles of Marketing  Report Writing Assignment Help

Scenario

Imagine you are the marketing manager of a successful built environment business. You have been asked to conduct a critical analysis of the strategic planning processes your company undertakes

Task

You are required to write a report which will include both of the following points:

a. Examine the relevance of a marketing strategy and the marketing mix for either a medium sized estate agency OR a construction company who want to expand their business by 50% in the next five years. 

b. Critically analyse the marketing principles and practices of two or three organisations working in the built environment that underpin the concepts of: relationship marketing and a customer driven marketing strategy

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