MAN7AIM: Principles of Marketing - University College Of Estate Management - Report Writing Assessment Answer

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Subject Code: MAN7AIM Internal Code: 1AIEBI

Report Writing Assessment Answer

Assignment Task: MAN7AIM Task You are required to write a report which will include both of the following points:
  1. Examine the relevance of a marketing strategy and the marketing mix for either a medium sized estate agency OR a construction company who want to expand their business by 50% in the next five years.
  2. Critically analyse the marketing principles and practices of two or three organisations working in the built environment that underpin the concepts of relationship marketing and a customer-driven marketing strategy.
Marking criteria Marking guidance for students This guidance is designed to help you to do as well as possible in your assessments by explaining how the person marking your work will be judging it. This should ensure you are aware of what they are looking for when you prepare your assessment. When you receive feedback on your assessment, the guide should also help you to see where you gained marks and how you could have improved your mark. Every assessment will have a brief. In the brief, you will be told what you have to produce. The assessment criteria marking criteria guide should be read alongside the assessment brief. The assessment criteria marking guide will enable you to make judgments about how you should approach this assessment at this academic level. It is recommended that you read the assessment criteria marking guide before attempting each assessment and keep in mind what will help you to achieve the highest marks as you work on the assessment. Once you have finished you should review the assessment before submitting it, to check you have done what is required to achieve the highest marks to the best of your ability. When you receive your feedback from your tutor you should clearly be able to see which categories you lost/gained marks in. The feedback should provide you with more detail on the extent to which you have achieved each of the criteria, as well as with recommendations about how to improve your performance going forward (where relevant). Further information to support you with this assignment is available within the study materials for this module on the UCEM VLE. If you have any questions about this assignment, please contact your Module Tutor or Module Leader via the VLE.
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