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Complex Marketing Situations - Management Assignment Help
Task
You are required to write a report which includes the following three tasks:
a. Critically analyse the types, value of, and usefulness of marketing information in your own organisation, or one of your choice.
b. Evaluate the range of market research tools available to organisations in the built environment and how the evidence collected may enable more effective management of marketing information.
c. Choose any organisation in the built environment, then assess the impact of the critical factors in the micro and macro environments on the marketing function within the organisation.
University of Estate Management
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