Highlights
Research and write two case studies on firms or organisations (large or small, local orinternational) which are successfully using Big Data
Name and briefly describe the organisations and then reflect on how each is using, visualising and adding value for itself and for its customers/stakeholders using Big Data.
Structure assignment by researching and citing academic theories, frameworks and knowledge – especially using
7Vs of Big Data
Big Data Business Maturity Index
Big Data Value Creation
Content must include:
how these businesses/organisations apply theories to their real-world problems.
Be sure to define the problem(s), gather and analyse evidence about these problems and how they are being addressed by each company
Demonstrate management by making evidence-based recommendations about changes
How/what each company could make to improve value creation
Demonstrate any similarities or trends between the two companies.
Also, provide some insights into emerging trends and how would you would manage data in this dynamic environment.
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