Management - Coffee Cup Project - Report Writing Assessment Answer

Management - Coffee Cup Project - Report Writing Assessment Answer

Task:

Assessment task:
External Environment Analysis report:
The report should identify and analyse the most significant factors that have a direct bearing on the client’s business (the client’s business is coffee cup project). It should concisely address the following question:

•  Are the trends in the macro environment favourable or unfavourable to this business? (Use the PESTEL analysis tool and chose four factor)
•  Pick out the most significant trends affecting the business opportunity
•  State whether they are favourable or unfavourable to the business opportunity
•  Find evidence of trends
•  Summarise - overall, are the trends favourable or unfavourable to the business opportunity?
•  Use a table like the one in the next page.

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