Highlights
Part A – Organisational Context
Statement of Strategic Intent
Positioning Statement
Industry Value Chain
Part B1 –External Strategic Analysis
Use the following TWO tools below to complete analysis of the organisations current external environment:
• Porters 5 Forces • PESTLE Analysis
Part B2 – Internal Strategic Analysis
Choose ONE tool from the four below to complete analysis of the organisations current internal strategy. Note: in this context analysis means apply the tool and discuss insights gained.
• Firm Value Chain • VIRA Analysis
• Activity Mapping • Strategy Canvas
Part C – SWOT Analysis
Based information from Part A and B perform a SWOT analysis of the Organisations.Strategy using a table similar to the one below:

Part D – Recommendations
Using the insights gained from Parts A, B and C above, provide advice to top management on how they should position the business for improved performance over the
next four years. That is:
• Recommend FOUR key (new) strategies with the benefits and risks for each.
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