Management - Digital Case Analysis And Digital Presentation - Report Writing Assessment Answer

Digital Case Analysis And Digital Presentation Report Writing Assessment

1. Explain in detail, exactly what the business is and how it works.

2. What problem does the product/service solve? Who has this problem (or who is attracted to the value proposition)? How does this product/service solve the ‘problem’? Or, if relevant, how does it bring people together in a meaningful way?
3. What is the value proposition? Why is the value proposition so compelling, (or not compelling)? Why would people potentially ‘need’ this product? (Or, why do you think this product is doomed to fail, or has poor growth prospects?). Cite examples to back up your argument. Quote from reliable sources if you need to use secondary data.
4. Speculate (using evidence if you can) on why this startup is doing so well (or is setup to do well). Could it do it better? If so, how? Use marketing concepts extracted from your textbook or other academic sources.
5. Give us a rough estimate of the market size for this product. Is it as good as what it seems? Why/why not? Use some secondary data if you are able to acquire.
6. What is the revenue model? How does it make money? What other possibilities are there for generating revenue? How would you structure it if you were in control, and why?
7. Who are the main competitors? How do they fare in comparison?
8. Try to avoid using first person pronouns (“I”, “we”, “me”, “us”, “my”, and “our” and personal experience in the writing. This makes the writing unprofessional, sounds like personal opinions and lack of credibility.

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