Plagiarism

Plagiarism is defined as providing material from an uncredited source, or without the acknowledgement of the original author. For longer submissions and reports, students are required to provide an Assignment Cover Sheet, which states that submission is their original work, and hasnot been submitted for another assignment, either in that course, or another

Plagiarism may have many forms including but not limited to:

• Outright copying another author’s work without acknowledgement
• Cut and paste without the correct citation and
• Copying key words but changing the sentence structure without creditingthe original source
• Copying the sentence structure but changing some words without creditingthe original source
• Following the structure or organization of another author’s work, or orderof presentation of ideas
• Submitting work that was created by an unacknowledged third party (i.e.,writing service, or another student)
• Copying from published authorities without acknowledgement
• Failure to correctly use quotation marks when expressing another author’s idea
• Incorrect or improper use of in-text citation and referencing
• Missing or incorrectly presented bibliography or reference list
• Pretending ownership of another author’s ideas
• Making work available to another person for copying
• Falsifying results
• The plagiarism tolerance for MBA is 8 %.
• In cases where the plagiarism percentage exceeds the tolerance, students are given a secondchance to rework on their assignments and However, if the percentage continues toexceed the tolerance percentage the student will be awarded one grade lower than the original grade achieved.

Case Study Questions- Answer ALL questions

Students must include in their answer some supporting elements which may include examples from work, cases studies, textbook, lectures, internet search etc. with appropriate referencing.

Apply all tasks 1-9 to Amazon. Wordcount: 3000-3500 words (approx. 400 words / question).

Each task carries 10 marks

1. Apply the 3 dimensions of Information Systems to(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources etc.)(cover 3 dimensions– theoretical; apply to Amazon)
2. Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter.(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources etc.)(Define CRM and discuss its role in the business theoretical; apply to Amazon)
3. Apply Porter’s Five Forces analytical framework to Amazon. Your answer should include critical elements supported with evidence/ justification.(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources, etc.)(Discuss Porter’s 5 forces model – theoretical perspective; apply to Amazon)
4. Discuss at least three types of security issues that Amazon might encounter with the technology it has and how to protect itself.(Discuss security issues with a focus on three key issues and how to protect itself; apply the three key issues to Amazon and how to protect itself)(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources, etc.
5. Discuss how Amazon uses Cloud Computing by drawing on its advantages and(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources etc.)(Discuss from a theoretical perspective with advantages and disadvantages Cloud Computing; apply to Amazon)
6. Information ethics govern the ethical and moral issues arising from the development and use of information technologies, as well as the creation, collection, duplication, distribution, and processing of information itself (with or without the aid of computer technologies). Ethical dilemmas in this area usually arise not as simple, clear-cut situations but as clashes between competing goals, responsibilities, and loyalties. Inevitably, there will be more than one socially acceptable or “correct” For this reason, acting ethically and legally are not always the same.Describe briefly three e-policies that Amazon implements to protect themselves.(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)(Discuss e-policies from an academic perspective and analyse what Amazon can use to protect themselves)
7. Discuss how Amazon applies the three areas for maintaining MIS(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources etc.)(Discussion of three areas for maintaining MIS infrastructure- theoretical perspective and applied to Amazon)
8. Define Database Management Systems (DBMS) and discuss the advantages and disadvantages for Amazon using DBMS.(Define DBMS and discuss the advantages and disadvantages of how Amazon uses DBMS.)(ex. Use a mix of academic sources such as books, journal articles and non- academic sources such as the website of the company, other sites, news, media sources, etc.)
9. Discuss how the four components of MIS add value to (ex. Use a mix of academic sources such as books, journal articles, and non- academic sources such as the website of the company, other sites, news, media sources etc.) (Discuss the 4 components of MIS theoretical perspective; apply to Amazon)(ex. Use a mix of academic sources such as books, journal articles, and non- academic sources such as the website of the company, other sites, news, media sources, etc.)

Brief Summary of Assessment Requirements

The assessment is a case study-based assignment focusing on the application of Information Systems concepts to Amazon. It carries a total word count of 3,000–3,500 words, with each of the nine tasks contributing 10 marks. Students are expected to:

• Answer all questions comprehensively

• Include supporting elements such as examples from work, case studies, textbooks, lectures, and credible online sources

• Apply theoretical concepts to Amazon for each task

• Cover key topics including:

  • Three dimensions of Information Systems

  • CRM usage and its benefits and challenges

  • Porter’s Five Forces analysis

  • Security issues and protection measures

  • Cloud Computing advantages and challenges

  • Information ethics and e-policies

  • MIS maintenance

  • Database Management Systems (DBMS)

  • The four components of MIS and their value addition

• Maintain academic integrity, with plagiarism tolerance set at 8%

• Ensure correct referencing and appropriate citation using academic and credible non-academic sources

The goal is to demonstrate critical thinking, application of theory to practice, and analytical skills while providing evidence-based recommendations.

Step-by-Step Academic Mentor Guidance

Step 1: Understanding Plagiarism and Assignment Guidelines

The mentor started by explaining the importance of academic integrity. Students were briefed on various forms of plagiarism, including:

• Copying text or structure without credit

• Misusing citations or quotation marks

• Submitting third-party work as one’s own

The mentor emphasised the 8% plagiarism tolerance for MBA students and the consequences of exceeding it, encouraging students to use their own words and cite all sources.

Step 2: Breaking Down the Assignment Tasks

The mentor guided the student to analyse all nine tasks and allocated approximate word counts (around 400 words per task) to ensure balanced coverage. For each task, the student was asked to:

1. Identify key theoretical concepts

2. Collect credible sources (academic books, journal articles, company websites, news reports)

3. Understand how the concept applies to Amazon specifically

This helped the student structure their research and writing plan.

Step 3: Research and Evidence Collection

For each task, the student was encouraged to combine academic theory with practical examples from Amazon, such as:

• How Amazon implements CRM to enhance customer relationships

• Security threats like cyber attacks and Amazon’s protective measures

• Cloud computing infrastructure via Amazon Web Services (AWS)

The mentor emphasised using a mix of academic and non-academic sources, ensuring critical analysis rather than mere description.

Step 4: Writing Each Section

The mentor guided the student in writing each task systematically:

1. Task 1 – Three Dimensions of Information Systems: Explain technical, human, and organisational dimensions; apply examples from Amazon’s operations.

2. Task 2 – CRM System Analysis: Define CRM, discuss Amazon’s strategies for different customer types, highlight benefits (personalisation, loyalty) and challenges (data privacy).

3. Task 3 – Porter’s Five Forces: Apply the five forces to Amazon’s e-commerce and cloud markets with evidence-based justification.

4. Task 4 – Security Issues: Identify three key threats (e.g., data breaches, system failures, cybercrime) and suggest protection strategies.

5. Task 5 – Cloud Computing: Explain theoretical advantages and disadvantages, apply to AWS infrastructure and operational impact.

6. Task 6 – Information Ethics and e-Policies: Discuss ethical issues and three Amazon e-policies to ensure legal and ethical compliance.

7. Task 7 – MIS Maintenance: Analyse Amazon’s strategies for maintaining MIS infrastructure effectively.

8. Task 8 – DBMS Usage: Define DBMS, discuss benefits and limitations in the context of Amazon.

9. Task 9 – Four Components of MIS: Explain hardware, software, data, and people; demonstrate how each adds value to Amazon.

The mentor ensured the student used clear headings, logical flow, and critical evaluation for each task.

Step 5: Referencing and Presentation

The student was guided to:

• Use consistent referencing, combining Harvard style for academic sources and correct citations for online/non-academic sources

• Include a reference list at the end of the assignment

• Present content professionally, using headings, page numbers, and bullet points where necessary

This step maximised marks for presentation and referencing.

Step 6: Reviewing and Plagiarism Check

Finally, the mentor helped the student to:

• Conduct a plagiarism scan to ensure adherence to the 8% tolerance

• Revise sentences to ensure originality

• Ensure clarity, coherence, and alignment with assessment criteria

Outcome Achieved

By following this structured guidance:

• The student completed a 3,000–3,500 word assignment, covering all nine tasks with roughly 400 words each

• Demonstrated application of theory to practice using Amazon examples

• Produced well-referenced and original work, staying within plagiarism tolerance

• Balanced critical analysis and practical insights, meeting all marking criteria

Learning Objectives Covered

The assessment and mentorship process enabled the student to:

1. Apply the three dimensions of Information Systems in a practical context

2. Analyse CRM systems and their business implications

3. Apply strategic frameworks like Porter’s Five Forces

4. Identify security risks and protective measures in technology-driven organisations

5. Evaluate the use of Cloud Computing and DBMS in corporate operations

6. Understand information ethics, e-policies, and MIS maintenance

7. Develop critical thinking, research, and professional academic writing skills

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