Management Information System - Use of Personalization and Customization in E-Commerce - Management Assignment Help

Assignment Task:

Part A: Short Answer Questions. 

Answer ALL questions from this section - Each question contains sub-questions. The total mark for this section is 50. 

QUESTION 1- This question contains two sub-questions a and b. 

a. Explain the importance of data mining tools and the types of information they produce. In what type of circumstance would you advise a company to use data mining? 

b. Describe the use of personalization and customization in e-commerce. What business value do these techniques have? 

QUESTION 2 - This question contains two sub questions a and b. 

a. Authentication technologies that can be used to prevent hackers from gaining access to organizational systems. Discuss. 

b. Information ethics govern the ethical and moral issues arising from the development and use of information technologies, as well as the creation, collection, duplication, distribution, and processing of information itself (with or without the aid of computer technologies. Organizations should implement certain e-policies to protect themselves. Discuss. 

QUESTION 3 - This question contains two sub-questions a and b. 

a. Analyze the management report below. What type of IS produced such a report? Why? At what organizational level is this IS used? 

b. Name the following diagram, explain its purpose and the information presented below including a number of tables, relationship titles, and types. 

QUESTION 4 - This question contains two sub-questions a and b. 

a. Explore the Web for the latest World Internet Users Population Stats for 2019 comparing at least 4 world regions (for example Africa, Asia, Europe, Middle East) in terms of Internet users distribution % and penetration rate (% population). 

b. Apply Porter’s Five Forces analytical framework to the Internet. Your answer should include critical elements supported with evidence/ justification. 

QUESTION 5 - This question contains two sub-questions a and b. 

a. Describe at least two benefits of using enterprise systems. 

b A family-owned manufacturer of high-end vacuums has grown exponentially over the last few years. However, the company is having difficulty preparing for future growth. The only information system used is an antiquated accounting system. The company has one manufacturing plant located in Iowa; and three warehouses, in Dubai, Abu Fhabi, and RAK. The sales force is national, and it purchases about 25 percent of its vacuum parts and materials from a single overseas supplier. You have been hired to recommend the information systems should be implemented in order to maintain their competitive edge. However, there is not enough money for a full-blown, cross-functional enterprise application, and you will need to limit the first step to a single functional area or constituency. What will you choose, and why? 

Part B: Case Study and Application Questions 

Answer ALL the following questions. You may consult your study material and explore the Web where applicable/required. Mark for each question is given next to the question. Total mark for this section is 50. 

UPS has been expanding its package delivery and logistics services in China, serving both multinational companies and local businesses. UPS drivers in China need to use UPS systems and tools such as it handheld Driver Information Acquisition Device for capturing package delivery data. UPS wants to make its WorldShip, CampusShip, and other shipping management services accessible to Chinese and multinational customers via the web. 

a. What are some of the international systems issues UPS must consider in order to operate successfully in China?

b. Apply Porter’s Five Forces analytical framework to UPS. Your answer should include critical elements and supported with evidence/ justification. 

c. Discuss UPS embracement of sustainable technologies and the benefits of doing so. 

d. Identify UPS’s competitive strategy using Porter’s generic strategies framework. Your answer should include critical elements and supported with evidence/ justification. 

e. Discuss at least three types of security issues that might UPS encounter with the tracking technology it has and how to protect itself. 

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