Management Information Systems - Marketing Communications Mix - Customer Relationship Management - Management Assignment Help

Assignment Task:

Management Information Systems Assignment Help

Activity: 
Prepare a management report of 3,500 to 4,000 words* on an organization within one of the following industry-sectors**: 
 
1. Online /Ecommerce/ Digital Marketing sector  
2. Telecommunications  
3. Oil / Gas production companies  
4. Manufacture of motor vehicles, trailers and semi-trailers  
5. Airline / Sea Transport (Any airline, Sea Transport and Freights etc.)  
 

This report should assess the impact of external business environmental factors on the  organization and evaluate the organization’s position and responses. In the case of a large  organization it is permissible to confine your report to part of the organization. An organization’s  activities may range bey on the designated industrial sector in which case the focus of your report must  be on the organization’s activities within the designated sector. 

You are advised to write between 3.500 and4,000 words and the word limit is 4,000words. This word limit does not include the title page, the executive summary, the contents page, the  organization profile, tables, diagrams, appendices or references. You must include an accurate  word count on your title page. 

Task 1 
Give a brief overview of the primary external influences to which the organization is subject and  briefly explain the particular importance of each to the organization. 
This first task should contribute no more than one third of your overall report. 

Task 2 
Choose one of the following themes: 
 
1. Management Information Systems  
2. Marketing Communications Mix  
3. Corporate Social Responsibility and Sustainability  
4. Knowledge management  
5. Customer Relationship Management  

In relation to your chosen theme: 
i. Analyse its relevance to your chosen organization and how it influences policies and  decision-making within your chosen organization or industry-sector.

ii. Critically evaluate the effectiveness of the organization’sresponse. iii. (If possible and appropriate) demonstrate some areas for improvement in the response of 
the organization. 

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