Management - Mall Parking Reservation - Project Report Assignment Help

Mall Parking Reservation - Project Report Assignment

• Guaranteed Parking space to give manageable parking for the end users/ consumers. (confirmation will receive soon after the booking)
• The Highlights of this anyone can reserve the park and choose available spots similarly which we do while booking cinema tickets from the respective app.
• Pay through secured online payment systems.
• Educate the malls operator benefit of Reserve parking system encourage the customers.
• Hot spot areas- near to specific area (Attraction to the customers).
• Drive up straight to the spot mentioned in the app which awaits you

• 1. • No guaranty to have an desired parking spot.
     • Time saving to have an allocated parking space. (Save the waiting time to get the parking)
     • Spend planned time for mall shopping/ kids play/ entertainments.
     • No time waste/ anxiety to find the car where parked.
     • Parking space shortages/ missing.
     • Remotely reserved your spot through the app either when arriving or days in advance. Barrier automatically locks for you for a period of one hour.
     • Save the energies to cutdown the Carbon foot print.

• Develop the app which will give the end-users/ consumers relaxation and guaranteed parking which save the time and energy.
• Develop the Blueprint/ design/ layout of the application/ interact with Malls operator to get the permission & allocate the parking space. (Which will give further benefits of the mall).
• Implement and Field Test.
• Employ the resource to develop the apps, marketing manager and field associate technician

• Malls where in clogged area. - TBC.
• Business persons/ Office staffs – Day time for meeting / particular venue.
• Families (Day evenings, Public holidays and Weekend).
• Mass /expatriates

1. In Dubai
   • Emaar malls – (Dubai Mall)

• CEO
• Technical Director
  1. Apps Developer &
  2. Engineer- ME & ELV- IT
• R & D Manager/ Innovation Manager.
• Marketing & Customer Services Manager
• HR & Procurement Manager
• Procurement & Logistic Manager.
• Finance Manager
• Operation Manager
• Technician -Each mall 3
• Security. – 2

• Marketing Plan:

1. 1. 1. 1. Brochure, Digital/ social media Advertisement, Advertisement placed in mall front.

• Distribution Plan:

1. 1. 1. Through the App store, Google play store and windows Microsoft apps store.
      2. Event and seminar to promote the app benefits and advantages for consumers and operators.

• Sales Plan:

1. 1. 1. 1. Advertise hoarding in mall front to announce parking app & benefit.
         2. Event and seminar to promote the app benefits and advantages for consumers and operators.

• Pricing Strategy:

1. 1. 1. 1. Premium Parking: 15AED for an hour followed by 10AED every hour. (Premium – Where as specific location)
         2. Normal Parking: 10AED for an hour followed by 5AED every hour.

• Value Proposition:

1. 1. 1. Hassle free and lot of choice of parking.
      2. Managing time and effort prior to entering the mall.

• Prototype: Blue print design & App
• Licensing: Dubai License as per RTA & Land Department in-line with Mall operator Requirements.
• Trademark: Ideal Company Logo.

• Datas of Resource management cost
• Procurement & Marketing cost
• Operation cost
• Asset cost.

• Contingency Plan:

1. Customer not have knowledge to use the app.
2. Parking overflow
3. Server/ network down
4. Secured payment system
5. Management / Operator contract.

• Assumptions Plan:

1. Advertise and provide information to use the apps and parking each stage.
2. Pre-discussion with Operator to have surplus parking nearby.
3. Organize the Backup server and IT team to ensure the problem solve quickly.
4. Legal contract to ensure the secured payment method to give customer satisfaction.
5. Contract management should to cover all time and benefits sharing.

• Organize the Launch event in Dubai mall to introduce & promote the apps benefits for the customers.
• Give the discount code for first time download & using app for parking.

• Valet Parking operators & customer services
  1. The Dubai Mall Valet
  2. Al Habtoor Valtrons LLc

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