Management of Catering Services - Feasibility Research - Market Analysis - Management Assignment Help

Assignment Task:

Management of Catering Services 

Read through the requirements below, complete all parts of the assessment and then save your work as either a Word document or a PDF file. Once you have saved your work click on the Assessment submission link within this course and upload your completed assessment to your tutor for marking.

Required

Question 1
In your own words, briefly describe the following:
a) Feasibility research
b) Competitive analysis
c) Market analysis
d) Financial analysis.

1. Feasibility Research refers to analyse and evaluate a proposed project to determine whether all its factors are relevant for its success. Primary research is made to determine whether this industry is beneficial in the market.

2. Competitive Analysis is to determine the strengths and weaknesses of the competitors within the market. Determine what strategies to use to make your product and services unique in the market.

3. Market Analysis refers to a business plan that represents information the market in which you are operating in. Who are the competitors whether the entry barriers are strong or weak, which customers to target?
 
4. Financial Analysis is the process of evaluating businesses, projects, budgets, and other finance-related transactions to determine their performance and suitability of the company.

Question 2
Purchasing is an important aspect in the successful operation of any catering facility. Give reasons why this statement is likely to be true and explain how you would ensure that purchasing was successfully and effectively carried out. Write approximately 200 words.

Question 3
In your own words, explain what methods of purchasing would be most commonly used for a busy local café. 

Question 4
In your own words, explain the purpose of advertising and the steps to follow when advertising.

a) The purpose of Advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company.

1. Budget Plan: This budget should be based on affordable money, and where advertising and promotion money can be spent with the greatest effect. The budget should be developed annually, keeping in mind seasonal changes that may affect visitor numbers. An advertising budget might be anywhere between 3 and 10% of income. 
2. Target Marketing Determine the best and most effective method of reaching prospective customers. Be sure to avoid contacting non-productive audiences. 
3. Set Advertising Goals Determine the least number of points which should be emphasised in an advertising campaign.
4. Collate and Review Gather all facts regarding the media and the market, to justify the money to be spent.

b) Personal contact. Facebook. Twitter. Instagram. YouTube. Word of Mouth. Internet (Email, Web sites). Television. Radio. Print Media (Newspapers, Magazines etc). Outside posters. The yellow pages. Direct mail

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