Management - Qantas Airline - Strategic Analysis of a Transport Organisation - Report Writing Assessment Answer

Internal Code: 1AGDDA

Management Assessment Answer

Assignment Task: Group Project: Strategic Analysis of a Transport organisation, in its’ industry and context. Conduct a strategic analysis of an organisation in the Transport industry. Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry. Students should consult books, reports, journal articles, and website materials (show that you have read widely and looked for evidence). In this assessment, students are encouraged to present the background of the case and the industry that is stated in the given case, analysis of the strategy and source of competitive advantage and identify key theories or models that are related to the case. Students need to analyse one of the companies in the target industry and write a business report of 3,500 words following the given format. Report Format Details (the percentages in brackets are guidelines for the size of that section and give you an indication of the importance of each topic): Presenting the organisation - (i) a brief discussion on the background of the company you have selected; (ii) a list of major players; (iii) key recent changes in the industry of your chosen company is located External analysis - macro-environmental and industry analysis Internal analysis  - (i) core competencies, Identify the main features of the company's strategies (ii) critically analyse the main elements of its strategies. Argue whether the organisation has an existing or evidently emerging Competitive Advantage or a Sustainable Competitive Advantage - critically analyse how the company enhances and protects its competitive basis and positioning to achieve its’ intended goals. This section will usually entail a synthesis of the messages from the previous sections. Key challenges - challenges should be discussed in the context of the current business environment with appropriate examples Recommendations - recommendations should be made for the firm's future strategic development in light of the previous analysis Presentation and Referencing Use at least 20 references. (i) use the Harvard Referencing System; (ii) use a combination of academic journals/papers (theoretical) and company/industry reports (practical); Academic journals, business reports, company website, newspaper article could be used; (iii) a correctly structured and well-written report My part is internal analysis and I highlighted in yellow. Use at least 5 references Internal analysis: (i) core competencies, Identify the main features of the company's strategies, Strength and Weaknesses (ii) critically analyse the main elements of its strategies.

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