Management - Research Report

Internal code : MAS2010

Subject : Shopping behavior of people according to age group.

Research Questions: ? Do individuals in the age group of 25-30 make more in-store purchases as compared to individuals in the age group of 60-65 years? ? Do individuals in the age group of 25-30 make more online purchases as compared to individuals in the age group of 60-65 years? ? Are individuals in the age group of 25-30 years more aware of prevailing fashion trends as compared to individuals in the age group of 60-65 years?