Highlights
Assignment Question:
Groups are expected to select a topic (question) from the following list of questions and discuss it by referring to specific firms. The analysis should be built around a firm or firms to warrant any mark at all.
1. How do management styles shape a firm’s performance and growth (Growth strategy)?
– e.g., Netflix, Amazon, Alibaba & Google
2. How do corporations engineer collisions (Strategic behavior)?
– e.g., De Beers, Opec,
3. Why are some firms more innovative (Corporate design)?
– e.g., 3M, Amazon, Google & Xerox
4. How may firms successfully respond to disruptive technologies (Industry analysis)?
– e.g., Blockbusters, AT&T, New York Times
5. Why do good companies go bad / fail (Corporate decline)?
– e.g., Global Crossing, Kodak, Nortel, Sears & WorldCom,
6. Why do turnaround strategies often fail (Corporate turnaround)?
– e.g., Kodak, Yahoo, & Nokia
7. How may firms pursue killer acquisitions to achieve growth?
– Facebook, Alphabet, big pharma firms, and ...
8. Growing globally: How do firms go global?
– Uber, Ant Financial, & Amazon
The choice of a firm or firms is left to the group. The group may decide to work on firms other than those listed above, as long as the issues relating to the firm / firms are challenging enough to justify a serious critical analysis. You may consult with the workshop lecturer to finalize your choice.
Note 1: Groups will be expected to demonstrate an in-depth understanding of the strategic issues being presented. The content should draw on the literature and concepts introduced in the module, as well as participants’ own reading and research, appropriately synthesizing and summarising.
Note 2: The decision on how many slides to include is left to the groups; given the short time each group has to present, 20 slides sound a reasonable maximum limit. It is important to end with a slide sharply summarizing your key points and a list of references on which the research is built.
Note 3: An excellent presentation will offer a good exposition of the firm, the industry in which the firm is operating, use relevant theories to conceptualize the discussion, demonstrate critical thinking and draw managerial / strategy lessons. (You may use this note to logically organize your presentation.)
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