Highlights
Managing Innovation & Technology Transfer Summative Assessment.
You are to write an analytical report on any TWO successful innovative businesses from any TWO different countries and why these are successful. In your report, you must take into consideration both the internal and external factors that posed challenges and opportunities to the respective business. The factors that need to be analysed include but are not restricted to:
1. The role played by the primary movers of the business
2. The role played by the technology eco-system of the home country
3. The role played by technology transfer
4. The role played by the home government
5. The role played by supporting and complementary industries
6. The role played by the then prevailing market conditions and unsatisfied consumer wants
7. The role played by domestic and international marketing
8. The role played by “competing” products to speed the growth of the business
9. The managerial aspects of the business
10. The lessons that can be learned from these two success stories in innovation In your report, you should point out differences in the approach taken by the key movers of the two businesses and the differences in the environment which may have directed the movers to act and respond in different ways. You should conclude with a theory about being innovative and successful in business.
Assessment
The assessment of this assignment will cover all of the following learning outcomes:
K1 Critically analyse the utilization and management of innovation and technology transfer as a core business process.
K2 Critically evaluate the choices and challenges in building and managing an innovative organisation.
K3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.
Skills
S1 Demonstrate an ability to critically appraise theories of managing innovation and technology transfer in the 21st century.
S2 Evaluate the assessment of viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation and technology transfer.
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