Managing Marketing - Segmentation Targeting and Positioning - Marketing Communications - Management Assignment Help

Assignment Task:

Task:

Answer the following questions in no more than 1,000 words in total. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data you collected to support your argument.
 
(a) What are the Segmentation Targeting and Positioning (STP) strategy of each product as evidenced by the marketing mix elements? 
(b) What is the value proposition of each product as evidenced by their Marketing Communications? 
(c) What are the Points of Parity (PoPs) and which are the Points of Difference (PoDs) of these products? 
(d) Which one of the two products would you choose if you were to buy a mobile phone now and these were the only two available options? Critically evaluate the two products focusing on customer perceived value and the key features for the product you would choose for yourself? Which are the two most salient features for you?

Choice and application of theory to organise and analyse data
i. Segmentation Targeting and Positioning (STP) strategy.
ii. the value proposition of each product.
iii. Points of Parity (PoPs).
iv. Points of Difference (PoDs).
v. Critical evaluation-two products focusing on customer perceived value and the key features for the product you would choose.

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