Highlights
Learning outcomes evidenced by this assessment:
Knowledge
1. Understand the impact of current and emerging trends on organisations.
Thinking skills
2. Demonstrate the ability to effectively analyse problems and issues employing a range of appropriate concepts, theories and approaches.
Subject-based practical skills
3. Apply the tools and techniques of strategic and operations analysis.
Skills for life and work (general skills)
4. Developing succinct business reports.
Introduction:
In this assessment, you are to analyse the factors contributing to competitive advantage in Leon’s Restaurants. You should concentrate on demonstrating your ability to use the tools and techniques taught during the first part of the term. Most of the data you will require can be found on the organisation’s web pages, and you are guided towards any further research requirements. Do note the final Learning outcome being assessed.
Details of the task:
You should take this task in steps. You are being asked to show that you can use the tools and techniques to assist with an analysis. Take the following steps one at a time. The word counts for each section should be taken as a guide and are not monitored. However, the total word count should not exceed 2000 words ±10%. If the lecturer marking your work considers the word count is too high, it will be checked, and marking will stop at the word count.
Introduction
1. Provide the necessary background:
A brief overview of Leon’s Restaurant including their vision.
2. An explanation of the purpose of the report.
3. An overview of the structure.
4. Explanation of potentially ambiguous terms.
You have been asked to produce a business report. These are not referenced in the same way as academic work. You should not reference any material that is from any of the above resources, or in your appendix. Additional references should be in the form of footnotes.
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