Managing the Growing Business Assignment

Assignment Task

Background

Upon graduating in 1987 Duncan was offered the challenging job of Area Manager for Liverpool by Bass Breweries, managing their local network of franchised pubs. Bass was steeped in tradition but the company’s fortunes there were waning, as Duncan explained: There were some serious problems in the company. I took Bass’s Managing Director to one of the worst pubs we had. Two complete strangers at the door asked for money to enter. I told them that the man in the suit owned the entire company and they waved us in. We were hit by this wall of cannabis smoke, the girl behind the bar was smoking away and the landlord could barely stand up. The MD was shocked to the core. I told him to come back in six months.” Taking a hard line, Duncan broke the protectionism, which also brought an end to the drugs problem. He transformed the pubs’ client culture and found ways to attract new customers. Impressed by Duncan’s efforts, Bass offered Duncan a job with the company’s New Concepts department.

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