MANM017 - International Marketing Strategies For Business - University of Surrey

Assignment Task

Introduction

You will critically analyse the marketing strategies of one of the brands below. For both assessments (group work and individual report), you will need to choose only one brand, which will remain the same for both assessments.

Focus on the current situation and the marketing the brands are currently using. The brands are international but to provide more focus, in both assessments, you can concentrate on their activity in one country such as USA, UK or China etc.; or focus on part of their business e.g., women’s fashion.

ANALYSE.

What is their marketing strategy?

1) Product/Service

2) Pricing strategy

3) Integrated Marketing Communication

4) Distribution/ Channel management

Conduct an in-depth marketing strategy

Based on the two areas you will choose, you are expected to use frameworks and theories seen during the module. It is also expected that you will use insights from your group analysis in this step.

IMPLICATIONS So What? What are the opportunities? Write specific, feasible and consistent recommendations about the two areas you focused on based on the evidence from the analysis.

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