MANM317: Introduction to Marketing Analytics - Management Assignment Help

Assignment Task :

Task:

Introduction
The project will seek to demonstrate the students’ capability of marketing analytics. Students will be expected to work individually to analyse a given data set.

Learning Objectives
The main objectives of the assessment are:
 make "informed" or data-driven decisions in marketing,
 learn how marketing analytics is used in the business world, and
 use how R Studio for data science and decision-making.

Task Overview and Approach
The research topic of this year is related to “Drivers of Customer Profitability”. Students will take over the role as a junior data scientist in a large retail bank. In a new project calle “Customer Management” students were asked to analyse if the current customer satisfaction programme effectively retains customers from defection. The final submission will be a written marketing research report (max. 3,500 words).

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