MAR0343 - Global Marketing Strategy Assignment

Assignment Task

What am I required to do in this assignment?

Your task is to report to the board of Uniqlo regarding a planned expansion into Nigeria . You have to write a global marketing strategy plan for the brand’s expansion, outlining the followings 8 parts:  

1. Introduction

2. Situational Analysis (internal and external factors influencing brand’s expansion in the specific market/country)

3. Specific objectives for your plan to enter this country (SMART objectives)

4. Segmentation, Targeting and Positioning (STP) (with a focus on defining your customer profile and explaining the position of the brand in the market)

5. Mode of Entry (justified through your situational analysis and STP)

6. An integrated Marcomms plan with a campaign tagline (discussion of 4PS; specifically for the county of entry with costs and a Gantt chart, and justification why this plan would work)

7. Brief discussion on implementation and success measures

To prepare for the task you will need to analyse the case study which is provided in a separate document on the unit BREO site. You will need to prepare for your assignment based on in-class discussions in the classroom, Breo materials and private study.

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