MAR036-6 - Brand Communication and Reputation Management Assessment 2

Assignment Task

What am I required to do in this assignment?

1. Outline what you think Extinction Rebellion was hoping to achieve with this letter 

2. How do you think UK ad agencies and their clients could respond to this in their approach to communications using examples from around the world

3. Then please choose two brands ( not holding companies like P&G but brands like Pampers or Ariel) from across the globe with activity from within the last 24 months;

• one which has managed to exceed customer and stakeholder expectations with its activity to address climate change with real life examples;
• one which has fallen short of expectations and impacted its reputation negatively, again with real life examples
• provide a critical analysis from a comparison of the brands in relation to the above points.

4. Based on your comparison and findings above;

• please construct a set of practical and measurable guidelines including

5. relevant points to inform brands how best to manage their approach to climate change, communications, reputation, marketing and brand, going forward

This Management has been solved by our PhD Experts at My Uni Paper.