MAR036-6: Brand Communication and Reputation Management - Social Media - Analyze and Critically Evaluate Strategies for Managing Reputation - Management Assignment Help

Assignment Task:

Unit learning outcomes
1.Demonstrate the following knowledge and understanding:
Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programs by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analog and digital media.

2.Demonstrate the following skills and abilities:
Analyze and critically evaluate strategies for managing reputation and demonstrate how the success of PR activities might be assessed individually and in the context of an overall marketing strategy.

For higher marks apply several theories and reach a synthesized evaluation based on what you have learned from using the different theories. 

You should consider such things as:
1. Media coverage: did the media cover the issue fairly?
2. Media handling: did the organization successfully communicate through the media?
3.Social media: to what extent did social communications drive the crisis? How did the organization (s) respond?
4. Did the crisis arise internally or was there an external catalyst?
5. How well did the organization handle technical aspects of the crisis?
6. How well did the organization handle the communications aspects of the crisis?
7.In what way or ways did the fact the two crashes occurred outside the US affect how the issue was handled?

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