Marc Cimino From Universal Music Publishing - Arts and Humanities Assignment Help

Assignment Task

Below are the two questions for the class participation assessment task for week 6. The scholarly reference to use is Ch 5 in the text.

1. Using the actual work of one well-known international or Indian media communication professional as an example, explain how professional ideology and the meaning and value of work comes through in their public communications. Use theory / concepts from Ch 5 to flesh out your answer.

2. Using the actual working conditions and practices of the firm as an example, explain how Foxconn maybe seen as an example of a firm that practices ‘good’ work or ‘bad’ work.  Use theory / concepts from Ch 5 to flesh out your answer.
Below are the two questions for the class participation assessment task for week 7 (this Tuesday). The scholarly reference to use is Ch 8 in the text (plus any other scholarly source you might choose).

1. Why is it important for firms to develop empowering media representations of their employees in their communication work? Please refer to Apple’s “The whole work from home thing” communication piece on Youtube and evaluate the representations and meanings of the central characters embedded in it to answer the question above.

You must use theory / concepts from Ch 8 to flesh out your answer. A link to the piece on Youtube is here:  

2. Why is it important for firms to portray the ‘relational’ and ‘differential’ dimensions of social identity in their media and communication work? Please refer to Tata Motor’s “Connecting Aspirations through our CSR Initiatives” communication piece on Youtube and evaluate the identity representations and meanings embedded in the CSR piece to answer the question.

You must use theory / concepts from Ch 8 to flesh out your answer. A link to the piece on Youtube is here: https://www.youtube.com/watch?v=rVn7_6jgHSs

Below are the two questions for the class participation assessment task for week 8. The scholarly reference to use is Ch 3 in the text (plus any other scholarly source you might choose).
1. How did Starbucks fail to manage the discourse of coffee consumption and cafe culture when they entered the Australian market? Please refer to the CNBC “Why Starbucks failed in Australia” communication piece on Youtube and evaluate the ways that Starbucks both responded and failed to respond to shifts in consumer discourse when they launched in Australia to answer the question above. 
You must use theory / concepts from Ch 3 to flesh out your answer. A link to the piece on Youtube is here: https://www.youtube.com/watch?v=_FGUkxn5kZQ

2. How do music executives from major labels, like Marc Cimino from Universal Music Publishing, attempt to maintain their market dominance in the face of new entrants and new technologies that may potentially disrupt the existing power relationships in the market? Please refer to Bloomberg Quint’s “The tension is building between Spotify and the music industry” communication piece and evaluate the ways that traditional mass content companies negotiate with new entrants to craft a new consensus. 
You must use theory / concepts from Ch 3 to flesh out your answer. A link to the piece on Bloomberg Quint is here: 

Below are the two questions for the class participation assessment task for week 9. The scholarly reference to use is Ch 9 in the text (plus any other scholarly source you might choose).
 
1. How do brands embed themselves into the cultural experience of popular music festivals such as Sunburn? Please refer to resource material found on the web and on Youtube to evaluate the ways that brands such as Kingfisher and OPPO help build a pleasant festival experience for festival goers.
You must use theory / concepts from Ch 9 to flesh out your answer.

2. What claims do brands such as FabIndia, Nicobar, and Anouk make about ethical citizenship? What forms of ethical citizenship do they offer consumers? 
You must use theory / concepts from Ch 9 to flesh out your answer.
Below are the two questions for the class participation assessment task for week 10. The scholarly reference to use is Ch 10 in the text (plus any other scholarly source you might choose).
1. How do contemporary television programs such as Indian Idol sit “well with global liberal-democratic capitalism’s belief in a free market that incentivizes individual initiative” (as argued by Carah & Louw, 2015, p. 212).

Please use material from the following clip from Indian Idol (2020) to build your response:

You must use theory / concepts from Ch 10 to flesh out your answer.

2. Popular culture needs to be understood not as isolated containers of meaning but as a part of broader cultural and economic systems.

Using the following clip from the program ‘Nate and Jeremiah by Design’, produced by the U.S. TLC network, tease out the various ways that the program sits within “broader institutions of [global] politics and commerce”  (Carah & Louw, 2015, p. 213): 

You must use theory / concepts from Ch 10 to flesh out your answer.

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