Marcy Hotel is a Boutique Hotel Case Study - Management Assignment Help

Assignment Task:

Task:

Please submit (i) a word file explaining in detail your answers to each question (you can use screenshots of the R to explain your answers) AND (ii) an R file with a separate tab for each question. For each question, make sure you develop the model and present the simulation results – the R file should be self-explanatory. The assessment of your work will include both the accuracy and the clarity of your word file and the R file.

1. Marcy Hotel is a boutique hotel. The operations manager, Jenna, needs your help to decide how many rooms (of a particular type) to book for a day. The nightly stay in these rooms is $200 and the hotel has 100 of those rooms. The data shows that some customers do not show-up. To protect against no show-ups, Jenna is considering to book more than 100 rooms per night. Although this practice allows Jenna to utilize each room available as much as possible, it comes with a risk. The risk is that if Jenna books more than 100 rooms and if more customers than expected show-up, then some customers will not be able to stay at the hotel even though they made a reservation. To protect those customers, Marcy Hotel is providing a compensation of 120% of the booking price paid by the customer. Also, any no show-up customer Is refunded 30% of the booking price paid by the customer. How many rooms should Jane book in a day to maximize its expected revenue. Answer this question by developing a simulation optimization model. In your model, assume that the number of no- shows is lognormally distributed with a mean of (0.2*number of rooms booked) and standard deviation of (0.05*number of rooms booked).

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