MARK101/213: Principles of Marketing Market Analysis and Product Development Report - Management Assignment Help

Assignment Task:

Task:

Introduction

Marketing is a combination of science and art! YOU need to display both in this major assignment. The scientific part relates to the analysis of the market, followed by identifying the appropriate segment to target. After this has been established (from your thorough research and analysis) you are then able to be artistic, by creating a product that fits the market position you want to achieve. This would include the design of a product, its attributes and branding, plus factors like the pricing, promotion and the distribution of the product. The creativity shown in the development of your 4Ps (Product, Price, Place, Promotion), will need to reinforce the intended position you are trying to achieve for your product in the mind of the target market.

Context – The Australian Biscuit Market
The market that you will be examining in this major assignment is the Australian biscuit market. You will need to undertake research to understand the dynamics, the key players, and the consumer behaviour of this market.
By the end of your analysis you should clearly know who the market leaders are, and what the major products are in the Australian biscuit market. What segments are there within the Australian biscuit market? It is also critically important to understand the consumer behaviour of customers in the Australian biscuit market. Who buys which biscuits? And why do they buy those biscuits? This is all part of understanding the consumer behaviour of the customers within this market.

Searching the Internet, and the databases at the UOW library would be a very good starting point for your research. It is important that you gather information from a range of sources for the Australian biscuit market and analyse all of these sources to develop a fuller understanding of the dynamics of that market, and how the customers act within that market.

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