MARK1120: Think of a Consumer Product Case Study - Management Assignment Help

Assignment Task:

Task:

Case studies are a great way to learn marketing. Cases allow you to apply what we have learned in class to a business situation. The intent of these cases is to read what YOU have to say – your words, insights, descriptions and analyses – not what OTHERS believe. Your paper should reflect (your) original thinking, not external sources. External sources should only be used to research your product or brand. If you can, pls. integrate concepts learned in-class, or from the text, in to your paper. Think of a consumer product you love [NOT a ‘service’]. Specify the brand, make/model, name, style etc. Be very precise.

Case 1: PRODUCT – An Assessment (Chs.1-3) -- this product/brand will be used in ALL cases
OBJECTIVE: Introduce and analyze your product. Assume your reader knows nothing about it.
1. 4Ps: use the 4Ps to describe your product. Support each P with detail and an example.
2. SWOT: Conduct a SWOT analysis [Remember: SW are internal to the organization; OT are external factors.]
3. Environmental factors: Use SECTR. Identify 5 factors that could (+/-) impact your product. Explain. Support each with a specific example. This is an INDIVIDUAL case to be submitted in Week 3.

Case 2: MARKETING RESEARCH – Survey Design (Ch.5) – as a pair, choose ONE of the two products from Case 1
OBJECTIVE: Learn about your product in greater depth and how it differentiates itself from other brands in its category
1. Main Query. What ONE thing do you want to know about your product? Be specific. One sentence only.
2. Write 4-6 sub-questions1. Ensure they are related to your MAIN query. They should provide a deeper understanding of your topic. Use a cross-section of question types. Specify the type of research method you are using [ie: interview? online survey?].
Include your questions AND respondent answers in the appendix. [see pt.#5].
3. Ask at least ten (10) people to respond to your questions. Not students from this class. Provide contact details for verification purposes. Add other respondent details you think may be relevant.
4. Compile the results, analyze and report. Summarize and analyze your findings. This section is the core of your paper [most of your 1 page will be spent here]. What did you learn? Explain. Apply critical thinking -- pls. do not just repeat answers.
5. Appendix. On the back or attached. Include: 1) your sub-questions; 2) respondent contact information; 3) anything else.
This is a PAIR exercise to be submitted in Week 8. [pls. advise me of your pair]

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