MARK1500-Principles of Marketing Report Writing - Management Assignment Help

Assignment Task

Task

Part 1 Task : 5 Learning journals

Topic:

1. When researching the marketing environment for a chosen company, what Resources/tools/frameworks might you use to help you and why?

2. From your own understanding, provide a short summary of each of the 4Ps and what they are/do

3. In your progress on the module so far, have you identified any of your strengthsor areas you can improve on? What are these?

4. Identify a brand of your choice and summarise their branding strengths and/or weaknesses5. Reflect on your understanding of marketing from day 1 on this module to now, Where have you developed? Do you have any areas of interest?

Part 2 Task : One Page Infographic

Choose Nike OR L'Oréal. You are a Marketing Assistant and you have been asked by your MarketingDirector to conduct a Marketing Mix (4Ps) analysis of Nike or L'Oréal.

• You will present your findings and evidence in a report (including examples) with a supportingone A4 page infographic. 
• Your report will contain the main information and your infographic will highlight key points fromyour report. 
• The infographic and report should be submitted in one document via Turnitin and follow the belowrecommended structure/headers: 

1. Title Page
2. Contents Page
3. Introduction (included in word count) –short introduction, introducing the company and the report.
4. Product (included in word count)
5. Price (included in word count) o Place (included in word count) o Promotion (included in word count) – you should include visual examples of the promotional materials in your work to support this point
6. Conclusion (included in word count) – short conclusion with summary offindings.
7. One page infographic – summarizing/highlighting key points from the report
8. Reference List
9. Appendices 

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