MARK3016 SP2 2023 Digital Marketing – Marketing Assignment Help

This assignment is designed to develop your ability to source, evaluate, analyse, and integrate information from a variety of industry and academic sources (critical analysis). You will be able to use this information to support your evidence-based decisions aimed to develop and present a report outlining a new digital marketing strategy for the provided case study. Therefore, this assignment develops important skills for a digital marketing professional, covering different aspects of digital roles.

You are to produce a 2,500-word written report in response to the provided case study, presenting a new digital marketing strategy for this business. To successfully complete this assignment, you need to first assess the current situation of brand of the case study and then present a set of feasible suggestions for this business, adequately supported by establishing links with the course content. You also need to conduct your own research.

It needs to fit within a 4 page limit and needs to be completed in all its parts using concise language (bullet points are welcome). It includes the following key sections: i. Overview of the brand (current brand positioning; likely appeal to Australian consumers) ii. Review of the webpage (navigability, content, digital persona and functionality) iii. Keywords research (a list of 20 relevant keywords for SEO and SEM purposes) iv. Review of social media accounts (Facebook and Instagram with a focus on engagement) v. Review of the mobile apps (with a focus on branding and user experience)

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