MARK804 - Marketing Plan - Marketing Assignment Help

Assignment Task

Creating a marketing plan is an essential part of being a marketing manager. The plan outlines the organisation's strategic objectives and details how they will be achieved through marketing strategies. 

Scenario: You are an independent marketing consultant. You have been asked by an organisation to create a marketing plan for them and come up with some fresh ideas for them in terms of strategy. 

1a. Introduction: In this section you will have a picture of yourself and an introduction to what your personal opinion is on this organisation and how you think your marketing plan will help the organisation. This should be around 200-250 words. This part is essential in 'selling' your plan. This can be informal. You should also name your organisation that you represent in a clever way – see example on Moodle. Do not forget how important branding is!

1b. Executive summary In this section you give an overview of the entire plan - what did you find out about the organisation and what great plan do you have for them? Write this last.

2. Market analysis  A market analysis of the current target market and positioning of your organisation - This is an introduction of your organisation (who they are, who they serve, who else is in their space). Show that you have done your research. This should include the marketing mix and the micro -macroenvironment, competitors, marketing positioning and differentiation.

3. SWOT Analysis  This is what YOU think their Strengths, Weaknesses, Opportunities and Threats are. This needs to be original. Provide support as to why you think that. For instance if you say ‘The organisation has a poor management structure’, I would expect evidence of poor management decisions/practices through research. 

4. Marketing strategy Goals, Objectives etc. (You can list some of the stated ones from their websites but this should be MAINLY ORIGINAL ideas from YOU). This is where you shine and is the most important part of the plan. Where do you see your organisation going? How are they going to get there? What is your VISION for this organisation?

5. Action items , Budget and conclusion This section you give your organisation a plan. What do they need to do to make the strategy mentioned above a reality? What will be done? When will it be done? Who will do it? How much will it cost? A short wrap up of your plan (1 paragraph).

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